Art Direction / Print Design / Large Format / Photography / Typography
Art direction, photography for an outdoor, print and social media promotion for ‘Trust Iceland this Summer’ campaign for Iceland foods. I developed advertising campaign material as part of the promotional campaign for the launch of Iceland’s Summer BBQ & Ice-cream range. The focus is the use of strong photography of their new product ranges to catch the eye of the passerby and draw them to the core campaign ‘Trust Iceland’ message. The centrepieces of the campaign were 48 sheet & 6 sheet posters displayed in sites near Iceland’s stores. The design was also applied to A4 flyers, in-store POS and across their social media channels.
Eoghan O'Donovan 