SOCIAL MEDIA
Facebook competition for Iceland celebrating Ireland’s participating in Euro 2016. A spot the ball game was created to drive liking and sharing of Facebook posts with people guessing where the ball would end up. The competition generated viewer participation and interaction, creating engagement with the Iceland brand.
Facebook competition for Iceland celebrating Ireland’s games in Rugby World Cup 2015 to raise awareness of the Iceland brand. Facebook friends shared one competition post each week and the winner received a big match party pack. Various action poses of rugby players with a cheering crowd gave the visual association with competing in the big match scenario and also online for the competition prize.
Eoghan O'Donovan 