Show Us Your Blue

Photography / Art Direction / Typography

An awareness campaign for Men’s Health Month in Fidelity International – to raise awareness around the biggest health challenges facing men including Prostate Cancer, Testicular Cancer & Mental Health and well-being. The tagline ‘Show Us Your Blue’ – blue being the colour globally linked to the event – was adapted alongside the mustache/Movember graphic device. This sat alongside a fun, photo themed design for the main visual device, as one of the fun events was the hire of a photo booth as away to being people together to discuss the topics.