Power of Small Amounts Poster

ART DIRECTION / PRINT DESIGN

This was a poster produced as part of a Fidelity International campaign to get pension scheme members to invest 1% more into their pension each month. The goal of the campaign was to communicate the longer term benefits in increasing their savings by even ‘small amounts’ at retirement. I mixed primary and secondary brand colours to draw attention to most relevant info along with targeted photography based on the client. Posters were also co-branded and this example was for Global Aerospace.