Pizzamore

Art Direction / Branding / Print Design / Signage

Pizza and love – branding for pizza takeaway service, with a difference, for a suburban convenience store providing a point of difference addition to its core hot food offerings. The brief was wide so I came up with an Italian theme and colour scheme with bright colours and vibrant photography for the logo, menu and a variety of applications to store POS & signage. Promoting the meal deals and special offers was also an important objective in the signage. All this was needed to give the brand a strong identity in the face of much local competition.